Lovely toothpaste! Wasn't quite sure what it meant by 'soft' mint when i first bought it but after trying it out for a good 3 weeks, I've came to know that its just a more pleasant and subtle minty sensation as compared to other mint toothpastes which...

I have used this for nearly two weeks and am quite happy with the results. Don't think you will notice a difference in 3 days but I have lost some staining albeit I am 69 and teeth lose their brilliance with age so cannot expect too much.

I brought this around 2week ago. I found it works just as good as oral b whitening toothpastes but it has a better taste. Would recommend to anyone.

I've tried this before and it was great nice bright white teeth so I stopped using it as I thought don't need it anymore how stupid was I it's the best thing on the market it's the only toothpaste I use now

There's no doubt this is the best toothpaste I've used and I got it at a real bargain price too. But come on it's just a toothpaste. It didn't remove all the staining, but I never expected it to. It's certainly made a difference and my teeth feel super...

Great product. Teeth are whiter and feel lovely and clean. Lasting freshness . Would recommend

I don't normally pay so much for a toothpaste so I bought this on a whim and I'm so pleased I did. I could see a difference in less than a week, very happy with the results.

You can see a visible difference within a week of using it. It does what it says on the box. Amazing!!

I have never found a whitening toothpaste work as advertised until I tried this! It's amazing!

I guess for this price we can wait a bit more whiteness otherwise it was fine keep my breath fresh for long time.