Wella Color Charm Permanent Liquid Haircolor

I love, love, love this hair dye! I dye my hair light blonde, and this brand makes my hair look luxurious and golden! Some dyes can make your hair have a bit of an orange hue, but not Wella! I get so many compliments on my hair color!

I use the shade Ivory Lady to tone my hair and give me the perfect platinum blonde. It works very well and isn't super expensive. I just wish my Sally's wasn't always sold out of my shade.

This product gives a great blonde color

I have used this produce for over 25 years, literally. I have mixed different color levels and used them as is, I have always had excellent coverage, it looks natural, and if you remember to only color your hair when dirty and use a 20% Cream Peroxide...

It's not a "professional:haircolor .Wella has been on the market for years in Europe and you are able to buy in any drugstores . Used it for years and love their selection and glad finally can buy it @ Sallys.

I have been using this product for several years, and I have never been disappointed. I use reds, which tend to fade the quickest, but with Wella I am so happy with how long the color lasts. When I have mentioned that I dye my hair, most people are...

I've used Wella Colour Charm Permanent haircolor for 10 years on my prematurely gray hair. It's easy to apply at home, provides complete gray coverage, and has no ammonia to burn your scalp or damage your hair. I use it every 5 weeks on my roots only....

really nice.

I go to a Spa to have my hair done with Wella Color. I love the tones that can be mixed and made to look so very natural. My hair actually feels more healthy after it is colored and I go to a very light 2 tone blonde due to my getting older. It covers...

This is a professional product but i know that is is sold @sallys and other public beauty stores. This is a wonderful,good grey coverage. Good for base-bumping. to really optimize these results , you should be a licensed professional. Mixing custom...