Truly awful product, applied to my hair and left it for the recommended maximum 30 minutes and honestly there was literally no difference. I only dyed a strand (to test it) and when I put it back in with the rest of my hair I couldn't tell which strand...

I brought this last week and used it yesterday I left it on for the maximum amount of time hoping to get the darkest coulor but when it came to rinseing it off all the coulor came out leaving it my natural coulor, I advise you not to buy. I don't will...

I brought this a week ago used it on my daughters blonde hair and nothing happened at all..very disappointed total waste of money

I have natural slightly dark blonde hair. I've use pink dye before and loved the rose gold tint it left when it washed out and bought this hoping to get that effect. I left it on for the full amount of time and even though my hair isn't bleached...

I am a natural blonde and have been home colouring for years. This is the worst dye I have ever come across. Forty minutes and one rinse later and the result was invisible. Going to get a refund and buy something that actually works. Avoid this whole...

Bought this to tint my already blonde (dyed) hair. Used a whole bottle &bit didn't take at all. Will not be using this again. Have been dying my hair for 15 yeas &this is by far the worst dye I've used.

I bought this as to use as a top up between dyes . I have white/pastel pink hair this done nothing to it! Not an ounce of pink hair after being left on for 30 mins! I would not recommend this product at all!

I've never ever written a review for a product I've bought online before, but as this is so bad I feel obliged to let customers know about what a waste of a product it is. I've been using semi-permenant/wash in, wash out hair dyes for years on my...

I have tried this rose colour on my light brown hair and I didn't see any difference at all. I left the dye for nearly 45 minutes to develop but after washing my hair looks same as before. Very disappointing.

Bought for my daughter, she has blonde hair with natural highlights. Left it on for the maximum 30 minutes, still made no difference whatsoever. I imagine you would need platinum bleached hair to see any change at all, if that.. Very disappointing.