Preference Platinum Extreme Platinum Blonde Hair Dye

This is my go to for lifting my hair! Goes on really easily- I have quite thick hair so I use two packets. It really will lift to the colour on the box but it really depends on your hair first. Just be warned if you have dark brown roots like I have,...

I have used this before to really lighten & blonde my hair. Doesn't really get it that platinum (as on the box) You will probably need a toner afterwards and LOTS of conditioner

Have coloured my hair for many years and find L'Oreal colourants great. HOWEVER-Platinum colour a HUGE disappointment. The ingredients do not mix well, difficult to squeeze out of bottle. Instructions not good as only cover two options, my hair is...

Bought this product to retouch roots and freshen rest of blonde hair in places but hair came out yellow even on the already light blonde pieces! Will not purchase again!

this is the best hair lightning product that i ever used , it deserves 5 stars , going to blonde ! Its easy with loreal

I received this product for free from L'Oreal Paris. I tried it on my light brown (and grey!) hair with mixed results, the grey coverage was patchy and some of my hair was slightly yellow rather than platinum. I found the process of mixing the dye up...

I'm an old hand of colouring my hair. I've been one colour it another since I was 15 years old. I've tried many brands and colours with varying results. Most of the blonde tones have turned out yellow! The Loreal Paris preference I was given for free...

The colour appears to be lasting quite well even though the greys didn't cover very well. I think if I tried this product again I would be tempted to leave it on a touch longer! Hair appears in nice condition when the supplied conditioner is used. This...

I was going to try this myself but just before I received the bzzagent kit I coloured my hair back dark so gave it to my mum to try. My mum has fair hair with a lot of grey and she has tried home colours before but always complains they don't cover...

Coming up to the summer I needed to brighten my look after the dull winter months, the platinum blonde was perfect, it wasn't brassy or too grey it looked like a soap opera star in an American soaps hair if I do say so myself. The coverage was good...