Nice'n Easy Permanent Hair Dye 5m Med Mahogany Brown (118E)

Love this colour. First time I have used it on my medium brown hair and the result was exactly like the picture on the box. Very shiny and feels in fabulous condition. Had so many compliments.

This hair dye is the worst hair dye I have ever used. I dye my hair a lot and this by far has upset me the most. It says the colour is medium brown mahogany when actually it comes out Jet Black! I am not the first person to complain about this as I...