L'Oreal Preference Extreme Platinum

I've been blonde for years and this turned my hair green I wouldn't recommend anyone use this

Have coloured my hair for many years and find L'Oreal colourants great. HOWEVER-Platinum colour a HUGE disappointment. The ingredients do not mix well, difficult to squeeze out of bottle. Instructions not good as only cover two options, my hair is...

It was true to coulor and easy to use no mess and no wast

I had auburn hair, short bob,product claims to lift colour up to 8 levels, I used it two days running, but it still left my hair patchy orange and yellows! Had to put a darker colour (Nice and Easy) on to make it look anything decent. It also left my...

I received this product for free from L'Oreal Paris. I tried it on my light brown (and grey!) hair with mixed results, the grey coverage was patchy and some of my hair was slightly yellow rather than platinum. I found the process of mixing the dye up...

I'm an old hand of colouring my hair. I've been one colour it another since I was 15 years old. I've tried many brands and colours with varying results. Most of the blonde tones have turned out yellow! The Loreal Paris preference I was given for free...

The colour appears to be lasting quite well even though the greys didn't cover very well. I think if I tried this product again I would be tempted to leave it on a touch longer! Hair appears in nice condition when the supplied conditioner is used. This...

I was going to try this myself but just before I received the bzzagent kit I coloured my hair back dark so gave it to my mum to try. My mum has fair hair with a lot of grey and she has tried home colours before but always complains they don't cover...

Coming up to the summer I needed to brighten my look after the dull winter months, the platinum blonde was perfect, it wasn't brassy or too grey it looked like a soap opera star in an American soaps hair if I do say so myself. The coverage was good...

So on first appearance the packaging looked great. With seemingly simple to use instructions. However when using the product the instructions were not so straight forward. I found that mixing the product and application difficult as the bottle was hard...