I bought this to keep a silver shine and eliminate brassiness but it doesn't do this. As a shampoo it's fine but if you want it for it's ashen results buy another product like 'Milkshake' which I will be sticking to in future.

Brought a few days ago and seeing a difference already

I liked the fact that this shampoo contained argan oil. Some other blonde silverising shampoos can feel a little harsh and seem like they're stripping away the natural oils. This shampoo left my hair incredibly soft and with a lovely sheen. Very...

My hair is heavily bleached a really, really light blonde and then toned silver--I had always used Provoke toning shampoo which is an excellent toner but switched to this. This one I find while it's a good shampoo and it's nourishing, after letting it...

This shampoo leaves my hair feeling really unclean and flat and greasy. I have to mix it with normal shampoo as it does work well on brassyness.

This stuff saved my life! Bright yellow all over honestly glowing and then three uses of this (one for an hour or so, washed out, five mins, washed out, five mins) got my beacon of a head back to a honey blonde. Followed by an intense conditioning mask...